Maskifesto!

The ski mask logo represents a departure from the tradition of generational knowledge and inherited beliefs and values. It symbolizes a rejection of societal norms and shared beliefs. Our icon is a reminder of the mask you’re forced to wear, and the judgment placed on those who don’t follow the ritual. Mental isolation from traditional values and accepted norms is necessary to establish ideals true to your own experience. The result is a better understanding and appreciation of the world around you.

          By assimilating the perception and belief structure of others into your understanding of      the human experience, your blind yourself to certain personal truths, specific to and             understood only by the receiver of the information.

Those who look to thought leaders for interpretations on their own experience do not fully comprehend what it means to exist as a human being with a sense of consciousness. Pure experience is all but unattainable, however layers of false perception may be peeled away to get closer to the center.

In a world saturated by the transfer of information, ideas on normality and lifestyle are naturally projected by those who have something to gain. The acceptance of lifestyle and perception is understandable; as it’s so prevalent that rejection seems unnatural.

Remove you’re given mask and wear the one that fits you. Every man is an island and no thought process is the same. Deny false idols and exalt a separate but equal individual and collective human conscious.